The most important thing I have found is that with Passion, comes Success


Paula Yudelevit  |  Manager


“I found Apriori Beauty a little over three years ago when my old college friend asked me to try a line of skincare that she had just started sharing. I happened to be running low on the skincare I was using, and I trusted Beverly, so I decided to give the Celloxylin line a try. I had nothing to lose. I didn’t wait for a sample; I went online and ordered the 5-step/6 product set. I was using Kiehl’s, so I always took care of my skin. After three days and nights of using Apriori, I was amazed at how fabulous my skin looked and felt. I decided I had to share this with my friends and family! I had very little knowledge of network marketing, but I registered to become a Consultant without even letting Beverly know! I just knew my friends would love glowing skin at our age!

“When I first started, I sent an email to people I felt comfortable with, explaining ‘my story.’ I didn’t send it to everyone – not even some of my closest friends – just those that I thought might like great skin. I also sent one to a group of college friends that Beverly and I had just reconnected with, some 38 years later! We were all the same age and could relate! The ‘my story’ email included a photo of my, at the time, 59 year-old skin! And I sent samples. Everyone has their own way of sharing samples, or not, but for me, they work. Remember, I used to use Kiehl’s, whose philosophy is to give lots of samples! I am not stingy with them at all, and feel the investment (they are not expensive) is so worth it.

“As time went on, ‘my story’ changed, but the core of the letter remained consistent: anti-aging, all-natural skincare. And my comfort level grew as well. I went out of my comfort zone and started sending emails to more people; some that I had known for years, and others I had just met. And I continue to do this with new people I meet! Caution: Don’t force it – let the conversation take a natural course. It’s up to you to lead it in that direction!

“Wherever I went, my gorgeous silver bag, filled with the strips and the micro scrub (and later the Pure Detox Masque), went with me. And when the conversation allowed, I would talk about the beauty of Apriori. I made a lot of mistakes along the way, too. Like not getting email addresses, and after all this time, I’m just getting into the habit of registering people! But I talked about how much my skin changed, how it is now dewy (which they of course can see), and what it can do for their skin. And I give them samples!

“I try not to miss a ‘ladies night out’ here in our small town. It’s the perfect opportunity to share! I make little sample bags and place one at each place setting (if the hostess allows – they of course get a gift from me) and just casually talk one-on-one about the benefits

“My favorite thing to do is a one-on-one or small group Beauty Bar. I share the ‘Why’ Apriori Beauty products and let them experience them first-hand. After going through the steps, I have them try the 20EX Acid Peel on one side of their face, the Pure Detox on the other! And of course the DFI! Trying the products while explaining the benefits is very successful for me.

“My emails led to writing e-newsletters several times a month. I start with the monthly specials and Friday’s Favorite. Around mid-month, I’ll pick a subject that relates to skincare. Why Vaseline is bad for your skin, or toxins and your health. I do a lot of research, include photos and provide information that I think is beneficial. All of my newsletters include my signature and buttons that take the reader directly to my website. I also offer a free full-size micro scrub to first-time clients with orders of $145 or more, and an additional $25 gift card if over $200. I offer a $25 gift card to all clients with purchases of $200 or more. And a $25 gift card for client referrals of $100 or more on the new order.

“One of the best things I’ve done is to partake in a network marketing series with Sharon Michaels. From her course, I started a business Facebook page, and stuck to it. My business page, BeautyWorks, focuses on skin and health issues. Most of my posts relate back to an Apriori product, but not all. But my posts were too long for Facebook, so Sharon suggested a blog! allows me to write stories about skincare, the industry, ingredients – good and bad, and why network marketing. These articles are then shared on my Facebook business page. I then share them on my personal page. I also use the same articles in the e-newsletters.

“Look, the most important thing I have found is that with passion, comes success. I am totally committed to these products and I use them faithfully. You can’t share what you don’t use yourself. I Use, I Love and I Share – and I get rewarded every week! I’m rewarded with my earnings and with gorgeous jewelry and accessories, including a Louis Vuitton Neverfull handbag! I’ve also been rewarded with amazing new friends who honestly care about my success.

“One thing I suggest, is to find a group of consultants (they don’t have to be part of your up or downline) and support each other. When I started, there was a group of about 7 of us, some I’d never met, who helped each other through support, ideas, and lots of laughter. The company Facebook groups are also great places to find ideas and share product information. Apriori Beauty’ s company page offers fabulous posts that you can share on your page. And The Road to Success is filled with new ideas and motivation.

“I love this company. The owners are true to their mission and are here for you every step of the way. Believe me, I had my melt-downs, but had a support team of Consultants and the company, including the customer service team, who walked me through the challenges and helped me with my success! And if any of you reading this would like my help, I’ll be here for you too!”


Apriori Beauty Radio – conversation with Paula Yudelevit



AB_Radio_icon2Apriori Beauty Radio where we share conversations with independent Consultants experiencing entrepreneurial success by simply Using, Loving and Sharing their favorite products.

Join us as we interview retailing powerhouse, Paula Yudelevit – Apriori Beauty Manager from Maryland.  Regularly claiming the top weekly and monthly Retailer spots, Paul’s high and consistent sales earned her Apriori Beauty’s #1 Right Now Retailer award for 2013.  Listen in as she shares how she has grown her business with Facebook and email newsletters; how she works Apriori Beauty into conversations after sharing her age; and how she’s been able to build her business outside of her full-time executive position with Client incentives, product samples, and follow-up!

Click here to subscribe to future Apriori Beauty broadcasts via BlogTalkRadio

Right Now Retailer – Paula Yudelevit

P.Yudelevit RNRPaula Yudelevit, Manager | Mc Henry, MD
Joined: April 2012
Has 73 Personal Clients
Top 5 Weekly Retailer 27 times, with 14 times as #1, and 8 times as #2
Top 10 Monthly Retailer in 9 months out of 10, with 7 times as #1, and 2 times as #2

We celebrated Paula’s amazing activity in August 2012 as our Great Start Consultant. Since then, she continues to top the recognition lists, so it seemed more than appropriate to also recognize her for her amazing retailing efforts!

The end of this month will mark my one-year anniversary with Apriori and I still get excited sharing these amazing products that I use and love.  I love how my skin looks and feels and people notice! I especially love when my Clients tell me their friends want to know the secret to my Client’s skin and refer the friend to me.

I’m honored to be chosen as April’s Right Now Retailer (and learning it wasn’t an April Fool’s joke).  A major part of my success is the group of friends I’ve met through Apriori and our continual communication of sharing ideas, offering support, laughing at our crazy lives, cheering on each other, and yes, even bitching! I love these women as much as I love the products and I would encourage all of you to find a group of Consultants that you can be yourselves with and share your thoughts and ideas openly. It’s like a free visit to a motivational speaker and a shrink!

So as this month’s Right Now Retailer Poster Child, perhaps the best way to share with you my success is to bullet point the things I believe help me, in the hopes that some of these ideas may help you.

Find Yourself
Having come from the Brand Communications & Marketing world, I created my own brand personality and am consistent in how I present myself.  Once I was confident with myself and the products, I took the leap of faith and stepped out of my comfort zone.  And now I have fun.  I get very excited when a prospect wants to give it a try and then purchases our products!  As most people know, I am very enthusiastic about sharing Apriori!  Don’t compare that to being pushy. I let the products speak for themselves. And I am very honest, which my Clients appreciate.

Share Your Story
I began sharing Apriori Beauty by sending an email to some of my friends and family. I even added a photo after using the products on one side of my face! The email told my story and why I decided to share these amazing products. I didn’t send to everyone I knew, just people I knew I could be comfortable with sharing my story regardless of whether they were a good friend or an acquaintance.  It was a mass email, however I used “Friends and Family” (I created a new address book contact using my email address with “Friends and Family” as the name) and BCC’d the list.  I also sent an email to my old college friends.  Thereafter, I sent individual emails, personalizing and updating the original.  I continue to send emails about our specials, skin care safety, or a promotion I create, 3-4 times a month.  I always use images of the products, copying an e-newsletter or inserting from my image library.

Use Social Media
I posted my new career on Facebook, as all of you do. I changed my photo from my dogs to a photo of me (which for me was really out of my comfort zone)!  I immediately got comments on how great I looked! Of course, my reply was my new skin care – may I send you a sample?

When a Facebook friend does respond, I ask for their email address in addition to their address. I then will send the “my story” email usually adding the PDF of the brochure. I love to send the TBTC separately (I put a label right on the capsule) because it makes a great statement when received in the mail!

When I get a new friend on Facebook, I don’t immediately inbox them about trying Apriori. I will, however, post something about Apriori on my page so it’s the first thing they see after friending me!  Then after a few weeks, I’ll inbox them asking if they’d like a sample.  It doesn’t always work, but it’s always worth the try!

I don’t inundate my Facebook page with Apriori.  I stay active by sharing posts, adding photos and jokes, or even sharing and liking other friend’s network marketing information. I try to envision what my friends see on their wall. I will share a skin care post every so often or I will be ignored!  In all of my communications, I am very consistent about saying how much I love the way my skin looks and feels. And occasionally, I flaunt my age!

I started changing my Facebook picture every few months. Not every day, because you lose the impact, but when I take a good photo (which isn’t very often), I’ll change the picture. I want to show me, because it’s my skin that’s selling the products! I get quite a few compliments and of course post why my skin looks so great!

Be Generous with your Samples
Since I live in a rural area, almost all my samples are mailed, but regardless of mailing them or handing out a sample, just do it. You never know who will love it and use it. I am constantly surprised! Make sure you receive their contact information! I’ve made that mistake more than once!

Always have your samples with you!
When I do have an opportunity to share in person, I’ll invite the people over for a mini-facial. Of course there’s wine and appetizers! I will send them home with a sample so they can start using the skin care while waiting for their order to arrive. I also have just started sending home ProDermalin samples for those who have teenagers.

Thank your new Clients
I send thank you cards in the mail to all new Clients and I add a post script asking if they know of anyone interested in trying these amazing products.

Keep An Open Line of Communication
I now get lots of referrals from my clients – they are excited to share them with me too! So keep the communication going!

Summer Sensations …

June 2012 Top 10 Consultants

Congratulations to the following Consultants for their leading sales and sponsoring achievements in June:

Top 10 Consultants in Retail Sales from personal Client orders


  1. Linnea Wilson | Chico Aesthetics, Manager — Chico, CA
  2. Paula Yudelevit, Sr. Consultant — Mc Henry, MD
  3. Andrea Sellers-Reichardt, Manager — Wimauma, FL
  4. Jami Taguchi, Sr. Consultant — Calabasas, CA
  5. Libby Jason & Co, Manager — Coto de Caza, CA
  6. Patricia Daidone, Sr. Consultant — Frankfort, IL
  7. Beverly Sage, Sr. Consultant — Miami Beach, FL
  8. Tricia Baumgardner, Founder & Silver Director — Laguna Niguel, CA
  9. Mary Sharkey, Sr. Consultant — Norfolk, MA
  10. Stacey Oberzan, Manager — Olathe, KS

Top 10 Power Builders with the highest paid Power Bonuses for new activity on their first 3 levels


  1. Cathi Almquist, Platinum Director — Parker, CO
  2. Kim Kearns, Platinum Director — Naperville, IL
  3. Beverly Sage, Sr. Consultant — Miami Beach, FL
  4. Susan Shaheen, Gold Director — Greenville, SC
  5. Lisa Smith, Silver Director — Miami, FL
  6. Karen Fishman, Manager — Palmetto Bay, FL
  7. Jacqueline Agostinelli, Exec Director — W. Palm Beach, FL
  8. Louri Boilard, Manager — Manchester, NH
  9. Paula Yudelevit, Sr. Consultant — Mc Henry, MD
  10. Karen Crosby-DiCenzo, Exec Director — Andover, MA

Top 10 Consultants in Personal Group Bonus Volume — PGBV = downline volume from Consultants and their Clients, down to a Manager.


  1. Karen Fishman, Manager — Palmetto Bay, FL
  2. Susan Shaheen, Gold Director — Greenville, SC
  3. Louri Boilard, Manager — Manchester, NH
  4. Kim Kearns, Platinum Director — Naperville, IL
  5. Beverly Sage, Sr. Consultant — Miami Beach, FL
  6. Jamie Robb, Exec Director — Boise, ID
  7. Karen Crosby-DiCenzo, Exec Director — Andover, MA
  8. Candace Dye, Founder & Manager — Irvine, CA
  9. Catherine Babusiak, Manager — St. John, IN
  10. Linnea Wilson | Chico Aesthetics, Manager — Chico, CA