Nathaly Diaz | Manager
I became an Apriori Beauty Consultant because I wanted the financial freedom that comes with owning your own business. I love waking up every morning and making my own schedule. I am my own boss! The other plus is that I get to enjoy being home with my 5-year old son every day.
I’m also the owner of my own, home-based nail salon. My nail clients, as well as my friends and family are by best Apriori Beauty clients. They trust me already, so it makes it easier to share with them anything new and exciting. Outside of that circle, I’m shy, so going up to a stranger and starting a conversation doesn’t work for me, but social media does! I have so many mutual friends on Facebook and Instagram, so I meet new Clients by posting on both about Apriori Beauty. If they see something they like, they message me, or call or text me. I ask them to come by and try everything out, or I send them a sample if they live far away.
My business has picked up since the introduction of Celloxylin Epic, Instant Wrinkle Reducer. It’s now my favorite product! It’s the perfect product to share with my nail clients because it offers instant results. Even if my clients are in a rush, they can still try it and see results in as little as 15 minutes while I’m doing their nails. I usually like to be with them for at least an hour, so they can see more results, but if not, 15 minutes is good enough to make a sale. How do I do this? By taking a Before|After photo. I use an app on my cell phone to take the photos and to show the side-by-side results. Once they see the difference, they usually buy one on the spot. I also ask if I can share their photo on social media. I only include their name or tag them if they say I can. From these posts, I’ve gained additional new clients and Epic sales from others seeing the results too.
Another thing that has helped my sales grow this year is setting and writing down my goals. I’ve always heard that it’s smart to write your goals down, but I never did. I always kept them in my head, and of course, I would forget and didn’t take them seriously. Now, I don’t have an excuse because I write them down on paper! It all started after I came back from the incentive trip to Punta Cana last November, I wrote down goals and how I could achieve them. I broke them down into monthly and weekly goals. I wrote down an exact dollar amount I wanted to achieve, then I wrote down different scenarios that I could strive for to achieve them. For example, to earn a $120 payday for the week, I wrote down to strive to sell two full-size Celloxylin sets. Write it down as a reminder every day to do it, then do it!
Other things I do to help capture the sale, is to have product with me or offer free shipping. My biggest seller is Epic, so I always have 3 on hand — one to sample with and the other two to sell. People love free stuff, so when I don’t have a product they want, because I carry very little inventory, I like to say “I’m out of that product right now, but I can get it to you by X day and I’ll give you free shipping. Or, I can have it shipped directly to you for $7.95.” Good customer service and offering incentives has helped me achieve my retail sales goals.