Your Attitude is Key and Your Enthusiasm is Contagious


Tricia Baumgardner  |  Silver Director      

A little over 7 years ago, I decided to become a Founding Consultant for a new skin care company that didn’t have any products to sell! You might think this was a crazy decision, but I can tell you it has been one of the best and most rewarding decisions in my life. I became an Apriori Beauty Founding Consultant because I believed in our wonderful mission statement and I believed in the women who started the company. Our mission statement remains the same today: Beauty through pure product innovation, Beauty through building relationships, and Beauty that comes from personal success. I was involved in direct sales prior to joining Apriori Beauty, but saw something different with this company: it wasn’t a get-rich-quick scheme; It wasn’t a wholesale buying club; It was a company that would allow many to make right now money by “selling” products!

Many consultants ask, “What is your secret to retailing?” My answer is, “There is no secret!” You just need to believe in the products you are selling and use your experience with the products to retail. Also, your attitude is key and your enthusiasm is contagious. I’m not suggesting you smother potential clients, but be genuine. Building a relationship is important and gaining a potential new client’s trust is also key.

I feel that retailing is fun! I grew up with a retail background and from my experience, I know clients love to feel good and also enjoy a discount. I enjoy sharing our product specials with my current clients by personally reaching out to those who are most likely to purchase the specials. I use the customer reports to research their purchase history. This makes me a better retailer if I can say “It has been over 2 months since you purchased the Day Defense cream, it’s on special this month for a 20% savings, how many would you like to purchase?”

I am always trying to grow my client base because our compensation plan allows us to make right now money with retailing no matter what level you reach as a Consultant. It’s just as important for a Platinum Director to retail as it is for a new Consultant. For those Consultants who are looking to build a team, your client sales are the true bread and butter to maintaining your monthly payouts on the back end of the compensation plan.

Being prepared at all times to share our products will help you grow your retail business. I keep a small basket in my office stocked with samples and catalogs. I always have on hand a few sample sets that include: a scrub sample, a masque sample, and the skin care line samples with my business card. I will grab a couple of sample sets and catalogs and throw them in my bag. When I hand out anything, I always ask for a phone number and/or email. I ask them if it is ok to contact them in a few days to see how they liked the samples.

Based on my experiences and listening to what works from other Consultants, there are several ways to find new clients. First, I find the easiest way to gain new clients is to ask your existing clients for referrals. I will offer my existing clients $10 off their next order if their referral places an order. Another way to gain new clients is to have one of your clients host a beauty bar. Ask her to invite her friends over for a casual, fun evening learning about a fabulous skincare line she uses. I like to reward my client who hosts the event with one of her favorite products or one of our new products she hasn’t tried yet, such as the Detox Masque or Epic. Yes, this requires you to invest in a few extra products, but it’s well worth the benefit! I take advantage of the monthly specials and one day specials to purchase my extra products. Another idea to gain new clients is to join a networking group or join a group that interests you, i.e. A book club, bunko group, cooking group, hiking or walking group, etc. The beauty of direct sale retailing is being able to fit it in your daily schedule.

For almost 7 years, I have enjoyed the personal and financial benefits of retailing by using the methods mentioned above. It still puts a smile on my face when I can share with someone products I love and they see results when they use our products! Use, Love, Share!

I Love Waking Up Every Morning and Making My Own Schedule


Nathaly Diaz  |  Manager

I became an Apriori Beauty Consultant because I wanted the financial freedom that comes with owning your own business. I love waking up every morning and making my own schedule. I am my own boss! The other plus is that I get to enjoy being home with my 5-year old son every day.

I’m also the owner of my own, home-based nail salon. My nail clients, as well as my friends and family are by best Apriori Beauty clients. They trust me already, so it makes it easier to share with them anything new and exciting. Outside of that circle, I’m shy, so going up to a stranger and starting a conversation doesn’t work for me, but social media does! I have so many mutual friends on Facebook and Instagram, so I meet new Clients by posting on both about Apriori Beauty. If they see something they like, they message me, or call or text me. I ask them to come by and try everything out, or I send them a sample if they live far away.

My business has picked up since the introduction of Celloxylin Epic, Instant Wrinkle Reducer. It’s now my favorite product! It’s the perfect product to share with my nail clients because it offers instant results. Even if my clients are in a rush, they can still try it and see results in as little as 15 minutes while I’m doing their nails. I usually like to be with them for at least an hour, so they can see more results, but if not, 15 minutes is good enough to make a sale. How do I do this? By taking a Before|After photo. I use an app on my cell phone to take the photos and to show the side-by-side results. Once they see the difference, they usually buy one on the spot. I also ask if I can share their photo on social media. I only include their name or tag them if they say I can. From these posts, I’ve gained additional new clients and Epic sales from others seeing the results too.

Another thing that has helped my sales grow this year is setting and writing down my goals. I’ve always heard that it’s smart to write your goals down, but I never did. I always kept them in my head, and of course, I would forget and didn’t take them seriously. Now, I don’t have an excuse because I write them down on paper! It all started after I came back from the incentive trip to Punta Cana last November, I wrote down goals and how I could achieve them. I broke them down into monthly and weekly goals. I wrote down an exact dollar amount I wanted to achieve, then I wrote down different scenarios that I could strive for to achieve them. For example, to earn a $120 payday for the week, I wrote down to strive to sell two full-size Celloxylin sets. Write it down as a reminder every day to do it, then do it!

Other things I do to help capture the sale, is to have product with me or offer free shipping. My biggest seller is Epic, so I always have 3 on hand — one to sample with and the other two to sell. People love free stuff, so when I don’t have a product they want, because I carry very little inventory, I like to say “I’m out of that product right now, but I can get it to you by X day and I’ll give you free shipping. Or, I can have it shipped directly to you for $7.95.” Good customer service and offering incentives has helped me achieve my retail sales goals.

Listening to What Someone has to Say Speaks Volumes for My Retail Business


Tess Dawson | Senior Consultant

I have to say that having Apriori Beauty in my everyday life is fascinating! My first encounter with Apriori Beauty came with trying a sample from my Sponsor, Keri Marks. She wanted to know what I used as an everyday cleansing and moisturizing product. I thought she was asking me for advice, but offered to share samples of Apriori instead. I was more than happy to see how the products worked for me, as I was not overly satisfied with what I was using at the time. Well, from that very first day, I was hooked and when she followed-up with me to find out how I liked the products, I told her “Great!, but one problem…” I didn’t have enough and I wanted more! From that moment, I decided to get into the business. I decided that if I liked the products, it would be easy to share them with my friends, family and anyone else I happened to meet.

I found over time that you can’t really predict who you should or shouldn’t share the products with. I used to think there was a certain clientele you should market to, but have since learned that isn’t so. Sharing Apriori can be easy if you keep an open mind and not judge your prospects. Let them make the decision after you give them the opportunity to experience the products themselves. More often than not, they will become a Client, and sometimes even a Consultant. Never limit your possibilities! There always seems to be a point in conversations where you can bring Apriori Beauty in. And when I speak from the heart, I find people are more interested in what I have to say.

Listening to what someone has to say speaks volumes for my retail business. That is how I determine what product I might talk more about when I meet a potential new client … paying attention to what’s going on in their life and what might be beneficial in their daily routine. I can’t really say I have a favorite product, as it changes, and because I personally love all of the products.

Gathering all the knowledge from other Consultants is so important in building my business. I appreciate the resources Apriori Beauty offers me as a Consultant. Looking back over the past couple of years, since joining Apriori, I’ve had my challenges, yet every experience has been positive and I’ve grown from all of them. I will continue to move forward in my business and Use Love Share with everyone I meet.


It’s Easy to Sell a Product You Use, Love and Believe in!


Anita Fusilli | Senior Consultant

My Apriori Beauty Journey began back in March of 2015. My 21-year-old daughter, Olivia Fusilli, was babysitting for Executive Director, Lisa Adam’s little girls. Over several months, Lisa had shared and encouraged Olivia to become an independent Consultant. To help, I offered to host a “Launch Party” for her with several of her friends and their moms. It was that evening that I became so impressed by the amazing Apriori beauty Products, I signed up as an independent Consultant and purchased 99% of the products available to help Olivia build her business. When my products arrived, I couldn’t wait to start using them.

I am a pediatric nurse and sometimes meet Clients through work. I share samples with friends and patient moms I see throughout the day. I also like to play tennis and get Clients through the club I attend. To build and grow my business, I have adopted one of the company’s mantra as my own — “Use, Love, Share.” It is always my opening line. It is very easy to sell a product you Use, Love and believe in!

Facebook is where I inform my friends of sales and new exciting Apriori beauty tips. With the ViViD Hair Therapy products, I like to make samples for sharing. It is always LOVE at first use for my clients. I also like to share the Celloxylin Cellular Age Advantage skincare 6-strip samples.

One of my favorite Client perks I like to give my first time Clients is free shipping. To do this effectively, I utilize gift cards. Everyone loves a little perk, especially free shipping!

I am so blessed to have Lisa Adam as my upline Director. She is so supportive and always keeps me motivated and focused. I love that she is always there for me.

Being in my 50’s and having children who span 12 years, I have developed friendships with people who are my age, older and younger. These friend have a variety of anti-aging concerns, so our products are perfect for helping them. Apriori Beauty is such a good fit for me.

My business goes through a journey, just as we do in our busy lives. Some months I have so much energy and time to put into my business to get new clients, and other months other things take priority. That is the beauty of this amazing company, I can work my business on my schedule, when it works for me. As we approach the New Year, I plan to make a business plan with monthly goals for the “pause” months, when life gets busy.

Becoming an Apriori Beauty independent consultant has given me an increased income without taking me out of the home. I am in control of my time and my income. I look forward to growing my business in 2016!

Having a son that was diagnosed as an infant with severe food allergies, I started learning very quickly about product ingredients and the effects they can have on your body if they’re not safe and healthy


Abigail Sperber | Sr. Consultant

I became an Apriori Beauty Independent Consultant after working in network marketing for several years.  I am extremely passionate about what you put on your skin as it is a result of how you look and how you feel. Having a son that was diagnosed as an infant with severe food allergies, I started learning very quickly about product ingredients and the effects they can have on your body if they’re not safe and healthy. Due to this, I was truly inspired to use the purest products with safe ingredients that my family and I could use.  Apriori Beauty has it all; offering a household of products that work together to nourish your cells at the cellular level, promoting healthy, glowing skin.

I meet Clients every day and everywhere. Whether it’s at the gym (I’m also a Zumba instructor), the store, a party or event, I take advantage of my different surroundings and opportunities. I believe everyone I come across is a potential Client who deserves to hear about Apriori Beauty’s incredible skincare products. When talking with someone new, I ask them, “If there was something you could change about your skin, what would it be?” Based on their answer, I decide which product to recommend that would best suit their skincare needs. I then offer them a sample of the recommended product (or line) and relay I’ll be following up with them in a few days. I always include a sample of the Celloxylin® Enzyme Activated Micro Scrub and Pure Detox, Purifying Masque. These two treatment have greatly helped my daughter’s acne and are my “must-have” products when sharing with others. My number one retailing tip is to always be consistent in what you do and never give up. Even if someone tells you “no,” don’t give up. Maybe they’re not interested now, but that doesn’t mean they won’t be in the future. Make a note to check in with them in a few months and see if anything has changed. You never know, by then they might be seeking a new skincare line.

One of the many benefits I’ve experienced with retailing is that I get paid every Friday. This “right now money” is fun money for me to enjoy and spend. Retailing is a significant aspect of my Apriori Beauty business, in which I enjoy helping new and existing Clients meet their desired skincare needs. I work closely with my Clients in finding the best products suitable for their skin, and in turn, I’ve received business success with repeated sales.

As you’re out there sharing and retailing the products, it’s likely you’ll come across some amazing people who are interested in a generating supplemental or a full-time income and want to create their own successful business. They see how you’re benefiting from sharing Apriori Beauty and want to join you on this ever-growing success. It’s another example of how retailing can grow your business, both via sales and sponsoring new Consultants. Apriori Beauty is a fast-growing, women orientated company with incredible products and a desire to help you, a Consultant, succeed in using the products and tools they offer. So, I leave you with one question, “Who is going to be your next Client?”

Right Now Retailer – Sue Forster

Recognizing outstanding retailing results!

SueForsterSue Forster | Founder & Team Leader from California
Joined: March 2009
Personally Sponsored Clients: 71
Top 5 Weekly Retailer: 3 times

Timing is everything!

When it came to getting momentum going for my Apriori Beauty business, timing was everything. I’ve been with this Company since the very beginning (before there were even products), but in order for my business to thrive, I had to feel and know when it was the right time for me. My love for the products was never a question. I was always sharing how amazing the products were with friends and family. Instead, it became more of when I was ready to bring others on board with me.

I began reaching out, one person at-a-time. Between working full-time and having a busy family, I needed to be careful who I was investing my time with. Relationship building became my focus. Each person I reached out to was someone I already had a relationship with. They were either co-workers or gym buddies. In fact, a Consultant of mine, as well as a new Client are both women I know through the gym. I also realized that a majority of my business relied on other peoples’ timelines, not just my own. I often received responses such as “when I finish my other products, I’ll try yours,” or “call me next month.” Through this realization, I learned how important follow-up was. Sometimes you gain success with follow up, sometimes you don’t. Either way, just keep moving on to the next person.

Two outlets that have impacted my business the most are Beauty Bars and Social Media. If you have an opportunity to either host or attend a Beauty Bar, I highly recommend it. It’s a fun way of sharing the Apriori Beauty experience with your potential Clients (and Consultants), and it gives your guests the opportunity to try the products and see the results for themselves. Seeing is believing and people like results, especially when it involves their skin! When it comes to social media, I’ve never been an active Facebook user, but I knew it would be beneficial to my business. After updating my profile picture and posting an Apriori Beauty image or two on my Facebook wall, I immediately received comments and messages from friends I hadn’t seen in years asking me for product samples. Before I knew it, I was registering new Clients and placing orders. It was at this time that I realized building a retailing business was where it’s at for me. I love getting paid every week and when my Clients are interested and ready to be Consultants, I will be there to help them get started on their own journey.

Working full-time, being there for my family, planning events, and going to the gym are just a few aspects of my crazy schedule. I’ve come to notice that the busier my schedule is, the more I actually get done. As a way to stay focused and organized, I make a list each night for the next day, which includes family, work, and Apriori Beauty. My aim is to give each section of my life the time and attention it needs. It’s all about balance and I’ve finally found mine.

Right Now Retailer – Larry Anguish

Recognizing outstanding retailing results!

LarryAngishLarry Anguish | Consultant from Texas
Joined: February 2014
Top 5 Weekly Retailer: September and October 2014
Top 10 Monthly Retailer: September and October 2014

Since I was a kid, hair and skincare have always played an influential role in my life. In 1971, my mother, Joy Anguish became the first female barber in the state of Texas and later went back to school to earn her Esthetician license. Growing up, I was constantly exposed to the art of cutting hair and became greatly influenced by my mother’s passion for hair and skincare. So much so, that in 2006 I opened LaBella Salon and Med Spa in Lindale, Texas, and asked my mom to be the salon’s Esthetician.

I was in the market for a new skincare line that I could use in my salon for facial treatments when Sherri Bradly introduced me to Apriori Beauty. Instead of jumping right in as a Consultant, I started off as Client because I felt it was important to test Apriori Beauty’s products on myself before introducing them to Clients at the salon. My Clients trust me and I don’t feel comfortable sharing a product unless I believe in the product 100%. It wasn’t long after I started using Apriori Beauty that I decided to introduce it into my salon. Apriori Beauty’s products speak for themselves: they’re safe, pure, and effective! I knew that if I was impressed with the results I was receiving after using the products, my salon Clients would definitely love and appreciate them. Needless to say, it was an easy decision to carry Apriori Beauty in LaBella Salon and Med Spa.

A majority of my Apriori Beauty Clients have been referred to me via word of mouth because of my salon facials. When I have a new Apriori Beauty facial Client, I take it as an opportunity for them to experience the entire Celloxylin® line on their face. As I’m applying each product on their skin, I’m explaining HOW each product is working and WHY I’m using it. I could be there all day explaining the benefits of using Apriori Beauty, but until I actually get the product(s) on their skin and they can see the results, it’s likely they won’t purchase. Information is key, but results sell!

Being an Apriori Beauty Consultant has not only benefited me, but LaBella Salon and Med Spa as well. My Clients now have access to quality hair and skincare, and the income I generate from retailing helps to financially support my salon and staff. Passion for hair and skincare has always been the driving force behind LaBella Salon and I feel fortunate to have found a skincare that not only enforces my belief for safe and effective products, but also allows me to build a sustainable business just by sharing them.

Power Builder – Robin Whitney

Recognizing strong Team Leaders who have embraced the power of team building

rwRobin Whitney | Executive Director from California
Joined: March 2011
Total Downline: 29
Front Line Consultants: 9

Keeping Your Ducks in a Row

I have always been a busy person with varied interests and responsibilities. As a wife, mother of two daughters and the need to supplement our family income, I was constantly looking for new ways to earn extra money without sacrificing time with my family; a nine-to-five job was never going to work for me. Over the years I’ve had my own Interior Design business, worked on special projects for my husband’s garment manufacturing company, was an educational theatre Costume Designer and was also a freelance Artist (often all at the same time). These were all jobs I not only enjoyed, but also allowed flexibility so my family could remain my number one priority. I didn’t think my life could handle one more item. And then in 1999, I was introduced to Direct Sales.

I immediately fell in love with Direct Sales and recognized it as another income producing activity I could fit into my schedule. However, unlike my other businesses, Direct Sales gave me the opportunity to surround myself amongst like-minded women with an entrepreneurial spirit that lead busy, productive lives and who inspired me to do more and be more. When Apriori Beauty came into my life in March of 2011, I knew immediately this was the Company for me. I was in the market for a superior product to sell, leadership with integrity, and a compensation plan that truly paid me for my efforts and business activity I could control. I’d learned over the years that whereas the Direct Sales model was desirable, not all companies were created equal. I could recognize a good thing when I saw Apriori Beauty.

Balance is vital when juggling life’s many responsibilities. In order for me to feel successful, I need my business to be a balance between sales and sponsoring. More importantly, it must fit around my family, and not the other way around. Where I used to mark my weekly calendar with my daughters’ activities, I now mark them with my granddaughters’, so little has changed with family priorities. To accomplish anything, all my ducks have to be in a row. This starts with a weekly calendar, where family and personal activities are marked first, and then business. I set aside and create “office time” that is specific to Apriori Beauty activity. This changes every week because my life is not static, but I make sure time is allotted where I make follow-up calls, write notes to Clients (and potential ones), send out samples, and brainstorm with team members. Another reason I have my Apriori Beauty time marked on the calendar is so my family is aware and knows that this is “work time.” They have always respected this and leave me undisturbed while I work. If I don’t respect my business no one else will. I’ve discovered that when I neglect my weekly calendar, those “ducks” have a tendency to wander off and nothing gets done.

While I try and keep my personal life out of my “office time” to ensure I remain productive, I never keep my business out of my personal life. You never know when you are going to meet someone and you want to be prepared and open to the opportunity when introducing Apriori Beauty. That being said, I don’t share Apriori Beauty with everyone I meet. I don’t prejudge others, but I prefer to take things slow. I enjoy building relationships first and whereas I will always share what I do when I meet someone, an immediate sale is never my main purpose. I plant the seed because I want to get to know the person first, which is essential for my business. Who the person is and how we are together makes all the difference to me. Everyone may be a potential Client, but a Client relationship is an intimate thing. For me to provide the best service, it has to be a person I enjoy being around because when you have exceptional products as Apriori Beauty does, it’s likely this relationship will last a long time. Building that relationship first is also important because the majority of my Consultants have started off as Clients. Whilst a Client relationship is quite personal, a Consultant relationship is even more involved. These are people who you will bring into your life and they will bring you into theirs. When I know someone I want to spend more time with (and who I believe enjoys spending time with me), is when I pursue the opportunity. Once I do begin to speak seriously about the opportunity, it’s because I have already established a relationship with them and we have a connection that makes it easier for them to see how Apriori Beauty could fit into their life. It’s a process to find the right fit and then to make it happen. That potential new Consultant needs to know they are wanted in your business, and then they need to decide if this is what they want for themselves. My role as a leader is to encourage, not push…to suggest, but not pull. My aim is to have people on our team who will benefit from Apriori Beauty, as well as give back to the company and the team. This is a group effort and when one person does well, we all succeed.

I believe in growing slow and steady, and being consistent. I’m constantly learning from other Apriori Beauty Consultants, and incorporate their advice and experience to re-evaluate my own business. Usually after MLB (Apriori Beauty’s annual Consultant conference) and before the new calendar year, I will plan an Apriori Beauty restart. I begin by using our USE LOVE SHARE Workbook and focus at looking at my business from a fresh perspective – as if I was a new Consultant. I keep each previous year’s workbook and reread where I was before, see what I have accomplished, what has been working, and what needs to change or improve. I don’t beat myself up for not meeting goals. Life happens and you can’t go back. Instead, I try and expand on those goals for the future. We are often told to love others for who they are, but you also need to love yourself as you are now and look forward to the new you that you want to be. I treasure every relationship I’ve made with Apriori Beauty, and I look forward to meeting more wonderful people that will come into my life one day because of Apriori Beauty.



Right Now Retailer – Julia Cantu

Recognizing outstanding retailing results!

jcJulia Cantu | Consultant from California
Joined: May 2012
Personal Clients: 48
Top 5 Weekly Retailer: July and October 2014
Top 10 Monthly Retailer: July 2014

When I was first was introduced to Apriori Beauty, I became instantly aware of how extraordinary the products were due to my prior knowledge and experience of working with skincare in retail. Just one look at the ingredients and I knew I had to start using it! I don’t believe in sacrificing health for beauty, and Apriori Beauty’s commitment to being safe was impressive. Soon after, I was invited to a Consultant Training held at the corporate office, where I met co-owners Susan Twellman and Elizabeth Vervynck…I signed up that day. Despite having no experience in network marketing, I jumped right in because I fell in love with the company. For me, that is the key to success: love the products, and everything else will fall into place.

It took some time for me to build my business because I needed to find potential Clients beyond my circle of friends and family. I became active in networking groups, which helped me build relationships with new people and expand my network. I learned that once people consistently saw and got to know me, they began to trust me, and curiosity in the products soon followed. After Apriori Beauty’s annual “Making Life Beautiful” Consultant conference in 2013, I was energized and ready to host my first Beauty Bar. It was a huge success because it allowed my guests to have fun and learn about the products in a relaxed environment. Instead of guests feeling pressured to purchase products, they were encouraged to sit back, learn about the products, and enjoy themselves. If you have the opportunity to host a Beauty Bar, whether that includes one person or ten guests, I highly recommend you do it because it’s what took my business to the next level.

With my business in a solid state, I find there is a never ending list of people who I feel confident I can talk about Apriori Beauty with. I always ask a lot of questions before I begin showing the products, such as their skin type and needs. This helps me tailor the presentation to what will help the Client most, and then I begin to share my story. I provide tips based on what they need and share how to use the products in order to get the maximum benefit. I love my Apriori Beauty business. I love my Clients. And, I love the referrals my wonderful Clients send my way. Apriori Beauty has opened so many doors for me, not only professionally but personally as well. Retailing has helped put me in touch with so many different women with skin issues. It’s an incredible feeling to be able to help them look and feel amazing!

Apriori Beauty Radio – conversation with Kathy DeRango


AB_Radio_icon2We often hear about businesses tearing apart friendships and ruining marriages, but what the companies that reunite and build long-lasting relationships?  When Executive Director Kathy DeRango from Illinois signed up as an Apriori Beauty Consultant, the last thing she expected from this business was to be reconnected with childhood friends.  However, when Kathy became reacquainted with a friend she hadn’t seen or spoken to in years and now lived several states away, Apriori Beauty became an avenue to rebuild their friendship while growing their businesses at the same time.  Join us on Apriori Beauty Radio, where we listen to Kathy’s story about sponsoring her longtime friend, Helen Falco, and how their Apriori Beauty businesses have flourished ever since.

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