Have you ever wondered ‘why’ and ‘how’ Apriori Beauty came to be? We all know that in order to start a company from scratch, there needs to be a vision and plan in place in order to turn that company into an opportunity for other women to successfully own their own business. But, how do you go from point A to point B? Tune in to this 2-part series as special guest host, Sharon Michaels turns the tables and interviews Apriori Beauty’s co-Owners/Founders, Susan Twellman and Elizabeth Vervynck. In this episode, Sharon speaks one-on-one with Susan Twellman, exploring her motivation and aspirations behind Apriori Beauty and what she’s doing to expand on the successful network marketing company that they’ve created.
“If you don’t build your dream, someone will hire you to help build theirs” ~ Tony Gaskins
These days, women are migrating away from Corporate America and heading towards Network Marketing, where they’re experiencing more success and achievement acting as their own boss and company owner. Between 1997 and 2007, women-owned businesses grew by 44%, which is twice as fast as men-owned firms. In addition, direct sales totaled close to $30 billion in 2011, leaving more than 4.5% year-over-year increase from 2010.
So, we have the statistics laid out, but what does this mean and how does it apply to you? WHY are women choosing network marketing and WHY is it better than the corporate world? I spend a lot of time talking to women because I love learning and hearing about their gifts and talents. I ask them question after question about their lives, business goals and aspirations. More importantly, I listen to their answers, where I’m able to gain a clear perspective on who they are, what their personal and professional goals are, and what they’re looking for in a business. Corporate America isn’t structured to accommodate itself around your schedule. Instead, you work your life around its expectations and time constraints. This is why network marketing has been so valuable and successful for women. You can work from home and schedule your own business hours so you don’t miss your kids’ carpool nor soccer games. Furthermore, when you work for someone else, your daily tasks are geared towards their success and not your own. Why spend 40 hours a week making someone else successful when you can work less and directly obtain the rewards for yourself?
Back in the 1970’s and ‘80s, corporate life was the place that women wanted to be. Take for instance, Mel Griffith’s “Working Girl”, which came out in 1988. The new-found independence and opportunity to work outside the home, suit up and settle in a posh corner office was enticing! Nowadays though, women are just as happy (if not more) strutting away in their yoga pants while working in the comfort and flexibility of their own home for their business and on their schedule. Hence, emphasis on “their”. Their home, Their business, THEIR schedule! In network marketing, YOU decide your business goals, which can either mean working your business eight hours a day or even 2 hours, depending on how much time you want to spend on it.
Whether you’re searching for supplemental income or looking to develop a full-time business, network marketing is a realistic and valuable opportunity. In today’s economy where corporate jobs are no longer guaranteed safe and retirement plans are crumbling, women are seeking rewarding career paths, where they can be themselves, have time to spend with family and friends, and lastly, live a comfortable and financially-set lifestyle. With low start-up costs and monthly overhead, flexible schedules, and realistic and attainable rewards and incentives, network marketing is the dream solution for women everywhere.