Tricia Baumgardner | Silver Director
A little over 7 years ago, I decided to become a Founding Consultant for a new skin care company that didn’t have any products to sell! You might think this was a crazy decision, but I can tell you it has been one of the best and most rewarding decisions in my life. I became an Apriori Beauty Founding Consultant because I believed in our wonderful mission statement and I believed in the women who started the company. Our mission statement remains the same today: Beauty through pure product innovation, Beauty through building relationships, and Beauty that comes from personal success. I was involved in direct sales prior to joining Apriori Beauty, but saw something different with this company: it wasn’t a get-rich-quick scheme; It wasn’t a wholesale buying club; It was a company that would allow many to make right now money by “selling” products!
Many consultants ask, “What is your secret to retailing?” My answer is, “There is no secret!” You just need to believe in the products you are selling and use your experience with the products to retail. Also, your attitude is key and your enthusiasm is contagious. I’m not suggesting you smother potential clients, but be genuine. Building a relationship is important and gaining a potential new client’s trust is also key.
I feel that retailing is fun! I grew up with a retail background and from my experience, I know clients love to feel good and also enjoy a discount. I enjoy sharing our product specials with my current clients by personally reaching out to those who are most likely to purchase the specials. I use the customer reports to research their purchase history. This makes me a better retailer if I can say “It has been over 2 months since you purchased the Day Defense cream, it’s on special this month for a 20% savings, how many would you like to purchase?”
I am always trying to grow my client base because our compensation plan allows us to make right now money with retailing no matter what level you reach as a Consultant. It’s just as important for a Platinum Director to retail as it is for a new Consultant. For those Consultants who are looking to build a team, your client sales are the true bread and butter to maintaining your monthly payouts on the back end of the compensation plan.
Being prepared at all times to share our products will help you grow your retail business. I keep a small basket in my office stocked with samples and catalogs. I always have on hand a few sample sets that include: a scrub sample, a masque sample, and the skin care line samples with my business card. I will grab a couple of sample sets and catalogs and throw them in my bag. When I hand out anything, I always ask for a phone number and/or email. I ask them if it is ok to contact them in a few days to see how they liked the samples.
Based on my experiences and listening to what works from other Consultants, there are several ways to find new clients. First, I find the easiest way to gain new clients is to ask your existing clients for referrals. I will offer my existing clients $10 off their next order if their referral places an order. Another way to gain new clients is to have one of your clients host a beauty bar. Ask her to invite her friends over for a casual, fun evening learning about a fabulous skincare line she uses. I like to reward my client who hosts the event with one of her favorite products or one of our new products she hasn’t tried yet, such as the Detox Masque or Epic. Yes, this requires you to invest in a few extra products, but it’s well worth the benefit! I take advantage of the monthly specials and one day specials to purchase my extra products. Another idea to gain new clients is to join a networking group or join a group that interests you, i.e. A book club, bunko group, cooking group, hiking or walking group, etc. The beauty of direct sale retailing is being able to fit it in your daily schedule.
For almost 7 years, I have enjoyed the personal and financial benefits of retailing by using the methods mentioned above. It still puts a smile on my face when I can share with someone products I love and they see results when they use our products! Use, Love, Share!