Natalie Walsh | Founder & Manager
As a Founder, I’ve been with Apriori Beauty from the beginning, before there were even any products! I’ve not only been able to see this Company expand and develop, but have also seen the change in myself as well, both personally and professionally. Over the past few years, I have come to learn a lot of successful business tips, all which have been instrumental in growing and maintaining a steady retail business.
So much of this business is relationship building, and as a people person, I thrive off of meeting new people and hearing their stories. Whether I’m developing a personal relationship or sharing something I love about Apriori Beauty, the first step in getting there is to just start the conversation. Instead of pre-judging those I come across, I look at everyone as an opportunity, who I can talk and share Apriori Beauty with. With this mindset, you have nothing to lose and everything to gain! It’s common for me to introduce myself to strangers just about everywhere I go and I like to begin every conversation with a compliment. Who doesn’t love hearing something nice about themselves? I know I do, plus it poses as a natural segue into skincare and health. When meeting and talking to others, you first need to be confident and believe in yourself. You wouldn’t be interested in learning about and purchasing products from someone who appeared to doubt what they were saying, would you? Of course not, which is why it’s imperative you not only know what you’re talking about, but also believe in it 100% (easy to do when sharing Apriori Beauty).
As if starting the conversation isn’t daunting enough for some, I’ve heard a lot of people ask, “what do I say?” when speaking with new and potential Clients. If I’m meeting someone for the first time, I share a product that relates to our conversation. For example, if it’s flu season, then I focus on our incredible Lifeoxylin® Cellular Defense Elixir. If the weather is changing (hot to cold / cold to hot), I introduce the Celloxylin® Enzyme Activated Micro Scrub and Hydro-Burst Moisture Intense Lotion. For every conversation topic, you’re likely to find a product you can bring up in the conversation. When I’m sitting down with a new Client, I make a point to pull out my Apriori Beauty catalog and go through it with them, showing the various products and benefits each product provides. If you’re stumped for words or unsure of how to introduce the products into your conversation, rely on your own personal experiences with Apriori Beauty. Your best selling point is your testimonial. People can hear lists of ingredients and facts, but when it comes down to it, they want to know why you use and love Apriori Beauty and what it’s done for you.
If someone brushes you off or says they’re not interested, don’t take it personally. Chances are, they’re saying “no” because they’re unsure of switching skincare or possibly unaware of the many benefits Apriori Beauty can provide their skin, health, and even financial situation. Don’t let their “no” paralyze you. Instead, make a note to reach out to them in a month or two and casually bring up Apriori Beauty into the conversation. People’s lives and situations change and it’s possible that whereas last month wasn’t right for them, they’re now in a different place and open to hearing about and trying Apriori Beauty.
Regardless of how and where you share Apriori Beauty, always be consistent. I’m committed to sharing at least one product sample a day and following up 3 days later. In addition, referrals have played a significant role in gaining new Clients. I always ask for referrals because networking is the key to success. I love to reward my Clients; they’re the foundation of my business. I offer Clients a $25 gift card for every referral of theirs that places an order of $100 or more. Clients are my priority and I check in with them frequently by sending out personal ‘Thank You’ cards or sometimes a gift card for being a loyal Client. I appreciate their continuous support and love for the products. Without them, I wouldn’t have a business.
On days where you’re feeling unmotivated to work your business, keep in the mind the weekly paycheck and additional perks you can receive just by talking about Apriori Beauty with someone new. I love getting paid every Friday. It’s rewarding because it allows me to help support my family and do extra special things for my kids. Last year, I surprised my three boys and husband with a trip to Hawaii, which was funded by my Apriori Beauty income. I look forward to treating them to another fun activity this spring. Along with being able to surprise my family with gifts, my Apriori Beauty retail business has become a steady income, where I’m able to be there for my family without working long hours. Having the freedom to make my own hours is ideal because I have three active boys, whom I’m constantly driving to sports games and practices. I love what I do and I love sharing Apriori Beauty with others. I’ve hosted Beauty Bars out of my car at football games and even at the airport. This business allows me to share anywhere, anytime. I feel blessed to be part of this incredible Company and am excited to introduce it to even more people!