Recognizing outstanding retailing results!
My journey with Apriori Beauty began in 2013 when I was a Business Consultant. I was at a networking event when I met one of the most beautiful woman I’ve ever come across before. Her name was Jami Taguchi and she was presenting Apriori Beauty’s Celloxylin® Derma Firm Illuminator. After years of being involved in the holistic health care industry, I knew the use of the ultra-sound was an effective anti-aging device that held no competition. We became friends and I was left with an impression of Apriori Beauty. Months later, I decided to become an Apriori Beauty Consultant with only having used the samples Jami had given me. I loved the natural skincare, saw the results first-hand in Jami, and knew being a Consultant would impact my life somehow. I was going through a difficult time and kept feeling as if God was telling me to call Jami and sign up as a Consultant. So, I listened and reached out to Jami. I was upfront with Jami and told her how I felt compelled to become a Consultant. When I mentioned that feeling, she said she had just prayed for leaders to join her team. This was intriguing because I didn’t want to sell another direct sales line, much less another skincare line, yet I knew there was something else meant for me when I became a Consultant. I wasn’t ready to push or follow any other guidance for quite some time. For nearly two years, my business was dormant. I would occasionally give out samples but my follow-up was often inconsistent. Instead of stressing and getting down on myself, I acted in complete faith and friendship.
Fast forward to November of 2014, I became an Esthetician and started a new career as an Independent Contractor at Body Wellness Spa in Orange, California, naming my business Swallowtail Skin Therapies, which is especially symbolic for me. Whether I’m giving facials or body treatments, I’m always introducing my spa clients to Apriori Beauty, with my favorites being the Celloxylin® Enzyme Activated Micro Scrub and Lifeoxylin® Cellular Defense Elixir. I’ve worked with numerous cosmetic lines and there is nothing as effective and reasonably priced as Apriori Beauty. I take each session as an opportunity to educate my clients on the benefits Apriori Beauty holds for their skin and health. For example, when speaking about the Enzyme Activated Micro Scrub, I relay to my clients that as sugar releases oxygen, a chemical reaction, the oxygen then kills the bacteria in the skin (i.e. black heads, white heads, and pimples). In addition, the granulated sugar is the perfect size and shape to effectively scrub off layers of dead skin cells, while the enzymes eat away the bacteria from the skin’s surface. Women will pay well over $100 for one exfoliating treatment when they can get three exfoliating treatments in one $38 product that will last them months!
Along with the Micro Scrub, I love recommending the Lifeoxylin® Cellular Defense Elixir because it creates an internal sunscreen. Topical sunscreens (besides the incredible Celloxylin® Day Defense Plus, Broad Spectrum SPF 25) are toxic and not nearly as effective as our skin needs them to be. So many people aren’t aware that topical sunscreens are toxic and must be reapplied every two hours for maximum effectiveness. As an Esthetician who sees the dangerous effects of skin damage on a daily basis, I’m constantly educating my clients on quick and simple ways they can prevent it. Here in Southern California, we’re constantly doing activities outside in the sun, exposing our skin to the harsh UVA and UVB rays. My clients (which consist of runners, cyclists, surfers, and moms who spend a lot of time outside playing with their kids), may be healthy internally, but the effects from the sun are harming their skin. I see excessive dark spots, premature fine lines, and dried skin lacking hydration. Just by drinking 1 ounce of the Cellular Defense Elixir daily, these skin issues can easily be prevented. We all know it’s no fun stopping a child from playing to reapply sunscreen, which is why I recommend the Elixir. It’s available for the whole family and a beneficial tool that supports a healthy lifestyle while preventing sun damage and possibly skin cancer.
If you asked me how I maintain consistent Client sales, I would tell you it requires consistent conversation. I network my business and set myself apart from other estheticians by being a Holistic Esthetician. I describe my holistic modalities, product lines, and why I chose the less popular holistic route instead of a higher-end brand. After each facial, every spa client of mine is gifted with Apriori Beauty samples and product recommendations for their skin type. I register my facial clients as Apriori Beauty Clients and send them a quick email, relaying again my recommendations and letting them know I’m available if they have any questions. For those who indicate finances are tight, I immediately share Apriori Beauty’s Opportunity, informing them about the rebates they can receive just by purchasing products for themselves. Plus, since the $49 Starter Kit comes with a free Celloxylin® Pure Detox, Purifying Masque (retail value of $44), I mention all the benefits the masque can provide for their skin. They’re not only treating their skin to safe and effective products, but they’re also staying within their budget too!
These are the actions I take as a business owner, but know that there is no perfect method for growing your business. As long as your intention is clear, you can find a hundred ways to make it happen. Some months I have more facial clients and fewer sales. Other months, I receive commission only on my own purchases, and sometimes I have great sales and fewer clients. Every month is different. Regardless, retailing offers so many benefits to my esthetic practice. Clients are available to listen and are open to sampling products because they’ve seen the results from our spa sessions. Layering the conversation, staying consistent with my services, and providing recommendations have all contributed to my successful clientele base. And, letting God be God has taken a lot of pressure off of me. Pressure can hinder sales, Clients, and financial goals. I’m able to do my part in sharing and taking responsibility for my business, and letting God do the rest. As I’m continuously transforming as a person and business owner, my Apriori Beauty business is always ever changing and thriving because that’s my intention. As you intend it, you will create it.