Recognizing outstanding retailing results!
Susan Shaheen | Platinum Director from South Carolina
Joined: February 2011
Personal Clients: 983
Top 5 Weekly Retailer: 16 times
Top 10 Monthly Retailer: 13 times
When I discovered Apriori Beauty, I had already been in skincare direct sales for many years and wasn’t looking to “start” a new business all over again. I was in the beginning process of building a career in real estate and was only interested in finding a new antiaging skincare line that worked. As the saying goes, “never say never” because after seeing the glowing difference in my skin right after sampling the products, I couldn’t keep quiet about this new skincare line – I had to share it with everyone I knew. Plus, with its rewarding business model, I knew there was no going back, I was going to be an Apriori Beauty Independent Consultant.
In order to successfully retail, you need clients. One common question I often hear is “how do I get clients?” One successful way to get out there and meet new people is networking. I attend as many networking and community events that I can get to. I joined a local BNI (Business Network International) group and even formed a Meetup.com group for women in business, where we meet monthly for lunch and networking. STP! As in “See the People” is important because you want to build a rapport with someone and gain their trust before introducing the products. When I first meet someone, I ask them what they do and inquire about how I can help them with their business. I invite them to other network marketing events and set up a time to meet for coffee where we can discusses our businesses (whether they be a realtor, an attorney, account, teacher, etc.) and ask to get their opinion on mine. Note, I don’t ask them to sample a product, instead I say, “Here is what I do, I’d love for you try out the products and let me know what you think.” Then I pull out a few different products and we discuss what they like, didn’t like, and more often than not, it can lead to a sale, right there in the coffee shop. If they don’t end up placing an order, I hand them a few samples to take home and try out. I never leave a coffee date without asking for referrals. Whether they’re interested in the products or not, it never hurts to ask if they know of anyone who is in the market for a new safe and effective antiaging skincare. The worst they can say is “no.”
It’s crucial you take advantage of the time you have with your perspective client and keep their excitement for the products going. Because it’s so easy for that excitement to fade once they go home, I make it a point to ask them if they’d be interested in inviting a few friends over to experience the products (aka a Beauty Bar). I quickly explain my hostess plan: each hosts receives a free Celloxylin® Pure Detox, Purifying Masque or an Enzyme Activated Micro Scrub, and if they purchase right now (while we’re setting a date), they can purchase the $145 Celloxylin® “In the Bag” set for only $116! Who doesn’t love saving 20%? Since I always carry an “In the Bag” set with me, she’s able to take home her new products that day and we have a Beauty Bar date set. It’s a win-win for everyone. Beauty Bars are beneficial for not only earning higher commissions, but for also gaining new clients. You have access to several prospective clients at once and if each person refers one friend, that’s double the new clients you have from only one event.
I may be a business builder, but I’m a retailer first. I love the right now money and getting paid weekly on my Apriori Beauty Visa card. Plus, happy and consistent clients often turn out to be incredible Consultants on my team, who go on to be successful retailers and business builders themselves.