Power Builder – Kathleen DeRango

Recognizing strong Team Leaders who have embraced the power of team building

KathyDeRango_2014Kathleen DeRango | Executive Director from Illinois
Joined: May 2011
Total Downline: 29
Front Line Consultants: 12

The less time you have to devote to your business, the smarter you have to be with that time.

I love a good challenge. Several years ago, my youngest daughter decided she wanted to take up Taekwondo. As I was sitting on the bench watching her during class, all I could think about was how I’d rather be out there on the mat instead of sitting on the sideline with the other moms. I didn’t just want to sit in a chair, so I decided to sign-up because I knew it would be a great workout. I wasn’t expecting to, but I quickly became addicted to Taekwondo, and even kept attending after my daughter lost interest. It took me about three years, but in December of 2008, I became a black belt in Taekwondo. It’s an extremely high honor to be presented a black belt. A ceremony is held in which the Grand Master presents you with the belt and takes a few moments to speak about your journey to this place. I’ll never forget what the Grand Master said about me: “When I first met Kathy, I thought she was such a girly-girl. And she is, but she’s a girly-girl who never gives up.” This comment still sticks with me today. He was right, I don’t give up. Earning that black belt took perseverance, self-control, and discipline. So, if I could practice such determination and strength in one area, why couldn’t I do it in every other area of my life? It took a lot of work to reach the ultimate goal of black belt, and quitting was never something my brain ever contemplated. That perseverance has transferred into many areas of my life, including my Apriori Beauty business. Why not reach the top of Apriori Beauty and promote to Platinum Director? There isn’t anything the Silver, Gold, and Platinum Directors are doing that the rest of us aren’t doing – they’re just doing it more.

Anyone can promote to Executive Director at Apriori Beauty and be where I’m at; it’s not an exclusive club. If you truly want to grow your business, it’s going to require your time, dedication, and most importantly, consistency. You can be successful with Apriori Beauty while working a full-time job and being a committed wife and/or mother, but you have to consistently make your business a priority. Let’s say your schedule permits you to dedicate only one hour, three days a week, to your business. That’s great, but never let those three days go by without working your Apriori Beauty business. Since you only have that one hour, you need to be spending that hour doing right-now, money-making activities. The less time you have to devote to your business, the smarter you have to be with that time. Don’t spend it organizing files. Instead, go out and share. Work on obtaining Clients and Consultants. And whatever you do, always ask yourself, “is this conducive to increasing my business right now?” People with outside obligations can have a successful Apriori Beauty business, your time spent on your business will just look differently than others.

If I want to maximize my paycheck (who doesn’t?), then it’s essential that I’m a business builder and set the example for my team. This means working closely with my Consultants and helping them meet their goals. I call and follow-up with them, send texts, and even distribute a monthly email blast touching base with my team and highlighting specifics from Apriori Beauty’s Consultant Newsletter. This past November, I put the word out to my entire team and asked who wanted to step up and join me in pushing beyond our normal comfort zones, and really focus on building larger and stronger businesses this year. In my case, that means pushing to promote at least two more levels this year. That’s a huge commitment to put out there. Those Consultants on my team who decided to make the commitment, are part of my “Building in 2015” challenge. I do monthly “Thinking BIG” calls where we have guest speakers and focus on training and tips to build our businesses. We hold challenges and I always make sure I have prizes to motivate those who achieve what they set out to do. The key is, your Consultants have to want it – you can’t force them to work and build their business if that’s not a priority of theirs. I make sure that whatever we’re doing, we’re staying informed and focused, setting goals, pushing past our limits, getting recognition, and have a goodtime while doing it. Have fun is a very important part of this business.

The more my business builds and I grow at Apriori Beauty, the more I want to expand and help other Consultants, regardless if they’re on my team or not. The success of Apriori Beauty is based on the ability of all us Consultants. I look at Leadership in Apriori Beauty as a vehicle to help others and encourage fellow Consultants to push past their comfort zones and accomplish what they once imagined “impossible.” The beauty of this Company is that we can all rise to the top and maximize our success – it’s just a question of if you’re willing to get a little dirty and rise to the occasion.

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