Right Now Retailer – Anita Lewis

Recognizing outstanding retailing results!

AnitaLewisAnita Lewis | Manager from New York
Joined: August 2011
Has 60 Personal Clients
Top 5 Weekly Retailer since 2013: 2 times
Top 10 Monthly Retailer since 2013: 5 times

There really isn’t a secret to gaining retail sales, but if I had to list one, I would say follow through is the number one component for sales. A majority of my retail sales come from repeat customers, so it’s important to go above and beyond in providing exceptional customer service. To do this, I consistently check-in with my Clients so that they know that I am always available to answer any questions they may have. The fact that the products speak for themselves makes my job that much easier. I’ve created a solid foundation by educating my Clients about the importance of a skincare regimen, but seeing a Client’s positive reaction to the products is priceless. It’s rewarding to share a product that not only performs to its promised standards, but exceeds people’s expectations.

When I meet a potential Client, I always bring up the topic of appearance or skincare. I like to lead the conversation with a focus on health and wellness with regard to skin, and usually discuss Apriori Beauty’s “Internal/External” approach. I inquire if they would like a sample and more often than not, their response is “Yes,” but that doesn’t always mean they will actually use it. This is why follow-up is key. Make it a point to reach out to them within a week of handing them a sample and ask how they are liking it. Take this time to answer questions and address any concerns. The best way to avoid handing over a sample and having it go unused is to host a small and intimate “Girls Night In,” where your guests are invited to experience the products. Ask your guests to invite their friends so you can get the products on as many faces as possible. People are more likely to purchase if they’ve sampled the products or have a friend who’s testified to them. It helps that Apriori Beauty produces immediate results, allowing customers to see and enjoy improvement in their skin within days of starting.

I meet a lot Clients through my job, where I’m the VP of Community and Donor Relations. I’d definitely be described as a people person and have no reservations approaching and starting a conversation with a stranger. When I do approach someone new, I keep an ear out for a relatable topic that I can connect to skincare and appearances. It’s interesting how you begin to look at faces differently once you start using Apriori Beauty. You can tell when someone is self-conscious about their looks; it not only affects their outward appearance, but their self-esteem as well. One of the many beauties of being an Apriori Beauty Consultant – helping others from the inside out.

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