Paula Yudelevit, Manager | Mc Henry, MD
Joined: April 2012
Has 73 Personal Clients
Top 5 Weekly Retailer 27 times, with 14 times as #1, and 8 times as #2
Top 10 Monthly Retailer in 9 months out of 10, with 7 times as #1, and 2 times as #2
We celebrated Paula’s amazing activity in August 2012 as our Great Start Consultant. Since then, she continues to top the recognition lists, so it seemed more than appropriate to also recognize her for her amazing retailing efforts!
The end of this month will mark my one-year anniversary with Apriori and I still get excited sharing these amazing products that I use and love. I love how my skin looks and feels and people notice! I especially love when my Clients tell me their friends want to know the secret to my Client’s skin and refer the friend to me.
I’m honored to be chosen as April’s Right Now Retailer (and learning it wasn’t an April Fool’s joke). A major part of my success is the group of friends I’ve met through Apriori and our continual communication of sharing ideas, offering support, laughing at our crazy lives, cheering on each other, and yes, even bitching! I love these women as much as I love the products and I would encourage all of you to find a group of Consultants that you can be yourselves with and share your thoughts and ideas openly. It’s like a free visit to a motivational speaker and a shrink!
So as this month’s Right Now Retailer Poster Child, perhaps the best way to share with you my success is to bullet point the things I believe help me, in the hopes that some of these ideas may help you.
Having come from the Brand Communications & Marketing world, I created my own brand personality and am consistent in how I present myself. Once I was confident with myself and the products, I took the leap of faith and stepped out of my comfort zone. And now I have fun. I get very excited when a prospect wants to give it a try and then purchases our products! As most people know, I am very enthusiastic about sharing Apriori! Don’t compare that to being pushy. I let the products speak for themselves. And I am very honest, which my Clients appreciate.
Share Your Story
I began sharing Apriori Beauty by sending an email to some of my friends and family. I even added a photo after using the products on one side of my face! The email told my story and why I decided to share these amazing products. I didn’t send to everyone I knew, just people I knew I could be comfortable with sharing my story regardless of whether they were a good friend or an acquaintance. It was a mass email, however I used “Friends and Family” (I created a new address book contact using my email address with “Friends and Family” as the name) and BCC’d the list. I also sent an email to my old college friends. Thereafter, I sent individual emails, personalizing and updating the original. I continue to send emails about our specials, skin care safety, or a promotion I create, 3-4 times a month. I always use images of the products, copying an e-newsletter or inserting from my image library.
Use Social Media
I posted my new career on Facebook, as all of you do. I changed my photo from my dogs to a photo of me (which for me was really out of my comfort zone)! I immediately got comments on how great I looked! Of course, my reply was my new skin care – may I send you a sample?
When a Facebook friend does respond, I ask for their email address in addition to their address. I then will send the “my story” email usually adding the PDF of the brochure. I love to send the TBTC separately (I put a label right on the capsule) because it makes a great statement when received in the mail!
When I get a new friend on Facebook, I don’t immediately inbox them about trying Apriori. I will, however, post something about Apriori on my page so it’s the first thing they see after friending me! Then after a few weeks, I’ll inbox them asking if they’d like a sample. It doesn’t always work, but it’s always worth the try!
I don’t inundate my Facebook page with Apriori. I stay active by sharing posts, adding photos and jokes, or even sharing and liking other friend’s network marketing information. I try to envision what my friends see on their wall. I will share a skin care post every so often or I will be ignored! In all of my communications, I am very consistent about saying how much I love the way my skin looks and feels. And occasionally, I flaunt my age!
I started changing my Facebook picture every few months. Not every day, because you lose the impact, but when I take a good photo (which isn’t very often), I’ll change the picture. I want to show me, because it’s my skin that’s selling the products! I get quite a few compliments and of course post why my skin looks so great!
Be Generous with your Samples
Since I live in a rural area, almost all my samples are mailed, but regardless of mailing them or handing out a sample, just do it. You never know who will love it and use it. I am constantly surprised! Make sure you receive their contact information! I’ve made that mistake more than once!
Always have your samples with you!
When I do have an opportunity to share in person, I’ll invite the people over for a mini-facial. Of course there’s wine and appetizers! I will send them home with a sample so they can start using the skin care while waiting for their order to arrive. I also have just started sending home ProDermalin samples for those who have teenagers.
Thank your new Clients
I send thank you cards in the mail to all new Clients and I add a post script asking if they know of anyone interested in trying these amazing products.
Keep An Open Line of Communication
I now get lots of referrals from my clients – they are excited to share them with me too! So keep the communication going!