Aesthetician Series 2. — Shannon Smith

In this business, you have to have a strong belief in the products you represent, and belief usually goes hand-in-hand with results. The same goes for Aestheticians … they have to have a strong belief in the efficacy of the products they use on their Clients. As skincare professionals, their reputation depends on results. So, it’s a great testimony to Apriori Beauty that more and more Aestheticians are joining as Consultants to Use, Love and Share the products.

This is the second in a series of interview testimonials with Apriori Beauty independent Consultant Aestheticians …


 Shannon Smith  Apriori Beauty Independent Consultant from Aliso Viejo, CA

BeautySmith founder Shannon Smith is a California licensed esthetician based in Laguna Beach, CA. A social media powerhouse and top beauty expert, Shannon consults and coaches others on beauty in person and through online relationships. Her clientele encompasses a variety of people: high-level executives, politicians, celebrities, models, actors and many other hardworking people, who like to take care of their skin. “Your face is your business care,” she often says. In addition to her passion for esthetics, Shannon loves technology, in both new media and the spa industry. She reviews spas and beauty gadgets on her site

Q.  As an Aesthetician, you know a good product when you see one. So, what do you look for in a skincare product?

A.  As with everything, my attention is on quality. I look at ingredients, how and where the product is produced, packaging and how it is presented, and most importantly, what are the results I am receiving or my client is receiving from the product.


Q.  So, based on all of those things, why did you decide to represent and sell the Apriori Beauty products?

A.  Amongst the other skincare lines that I carry, I wanted to have Apriori Beauty because it is a natural line with organic ingredients. I also appreciate the fact that Apriori Beauty acknowledges and offers products that help good skin start from the inside out. In addition to the topical products in the skincare line, Apriori Beauty also offers the Lifeoxylin elixir, so I think that is pretty amazing.


Q.  In your practice, do you offer any services that utilize the Apriori Beauty products?

A.  I do. I have a treatment on my menu called the “Apriori Experience.” In this treatment I offer exclusively the Apriori Beauty products, including the Derma Firm Illuminator. I also offer the Derma Firm Illuminator as an upgrade to all of the other facials on the BeautySmith menu, so Apriori Beauty is used quite a bit in my treatments.


Q.  Do you have a favorite product that you use yourself?

A.  I think the entire line is fantastic, but since I am obsessed with beauty gadgets, I’d have to say my favorite product is the Derma Firm Illuminator. I use it the most! It is small, but mighty. It offers the four functions (1. Ultrasound, 2. Galvanic, 3. Far infrared and 4. Vibration therapy). In ten minutes, you can cleanse pores, smooth the fine lines, stimulate collagen and elastin and encourage cell turnover … and the lists goes on. Those are just some of the many benefits the Derma Firm Illuminator offers. I really like that gadget!


Q. So, when you offer the treatments on your menu, and you add on the Derma Firm Illuminator, do you also sell it so the client can take it home?

A. Yes. I do a photo before the treatment or I have them look in the mirror at their skin. Then when they are done, they can see the after … the lift, the toning, how the fine lines are filled in, how everything is stimulated. I talk about it during the treatment, what it does. When a client is interested, they keep asking questions. I keep at least one in stock at all times, so if they are interested, they can buy it right then. Of course, I can also order it from the office.


Q.  Is there anything else you’d like to share with us … with other Aestheticians/Consultants?

A.  Another thing I can add is that, if someone has an existing skincare product that they are in love with and they’re not ready to transfer over to Apriori Beauty, it is easier to sell the exfoliating products … the scrub, the DFI, peel … then once they have a relationship with you and the products that they started with, they will gradually transition over to the entire line. It’s one way to get your foot in the door, especially something as simple as an eye cream. People are always changing their eye cream. And then you can gradually introduce them to the other products.

Aesthetician Series 1. — Carleen McIlveen

In this business, you have to have a strong belief in the products you represent, and belief usually goes hand-in-hand with results. The same goes for Aestheticians … they have to have a strong belief in the efficacy of the products they use on their Clients. As skincare professionals, their reputation depends on results. So, it’s a great testimony to Apriori Beauty that more and more Aestheticians are joining as Consultants to Use, Love and Share the products.

This is the first in a series of interview testimonials with Apriori Beauty independent Consultant Aestheticians …


Carleen McIlveen

  • Apriori Beauty Independent Sr. Consultant from North Branford, CT
  • Carleen is a make-up artist, skin therapist and photographer

Her dream is to help women by enhancing their natural beauty with make-up and good skincare and capturing it through photography. She was also a territory sales manager and educator for a cosmeceutical grade skincare company. Her philosophy … everyone deserves to find their best, natural beauty. She focuses her efforts on helping women through the use of good skincare products and supplements, custom make-up, and skilled facial treatments.

Her intimate knowledge of skincare in the physician dispense business and her roll in educating and training the physicians, aestheticians and staff makes her selection of Apriori Beauty’s products significant.

Here’s why she chose Apriori Beauty, how she integrates it into her practice and how her Clients are loving it …

“I selected Apriori Beauty to use in my personal business for several reasons …

“I was searching for a peel that would deliver results while offering a blend of salicylic and glycolic acids but was also mild for a first time client or someone with sensitive skin. 

“That’s when I discovered Apriori Beauty. I was impressed with the ingredients, but became more impressed with the safe philosophy of the company, including manufacturing skincare that is free of harsh or toxic chemicals and those that are controversial, such as parabens and sulfates.

“I was also drawn the Derma Firm Illuminator™ (skin machine) and the concept of the Nutrient Reservoir

“The fact that every product in the line has a combination of ingredients that addresses the 4 core influences of aging is unique. I also think Apriori Beauty is advanced in discovering ways to include endocrine system modulators to support the effects of hormone changes, as well as including longevity gene support to prolong the life of healthy cells. These two influences of aging are widely ignored by the majority of skin care manufacturers in current products on the market today, and Apriori Beauty addresses these, in addition to oxidative stress and cellular mitochondrial efficiency, in each and every product offered.

“I am very pleased with my choice to bring Apriori Beauty into my treatment room.  My most sensitive clients can use it and I never worry about performing a treatment on someone who comes in with sensitive skin issues, even rosacea.  I use Apriori Beauty for my Signature Facial and include a treatment with the Derma Firm Illuminator.  Most see instant results, and many of my clients have purchased the products.

“The best part from a business perspective is that I don’t need to inventory a specific quantity, or any product at all!  I can order my clients products to drop ship right to their homes.  They can shop any time on my Apriori dedicated site and they can’t find Apriori in a retail store or another mass marketing website.

“Apriori supports my business by sending my registered clients monthly emails with product specials, and I get paid my commission from online sales weekly.  Best of all, my skin has never looked better and I am often mistaken for being much younger because of it!

“Apriori Beauty is truly the best decision I made for my skincare business.”

  Connect with Carleen on Facebook

Summer Sensations …

June 2012 Top 10 Consultants

Congratulations to the following Consultants for their leading sales and sponsoring achievements in June:

Top 10 Consultants in Retail Sales from personal Client orders


  1. Linnea Wilson | Chico Aesthetics, Manager — Chico, CA
  2. Paula Yudelevit, Sr. Consultant — Mc Henry, MD
  3. Andrea Sellers-Reichardt, Manager — Wimauma, FL
  4. Jami Taguchi, Sr. Consultant — Calabasas, CA
  5. Libby Jason & Co, Manager — Coto de Caza, CA
  6. Patricia Daidone, Sr. Consultant — Frankfort, IL
  7. Beverly Sage, Sr. Consultant — Miami Beach, FL
  8. Tricia Baumgardner, Founder & Silver Director — Laguna Niguel, CA
  9. Mary Sharkey, Sr. Consultant — Norfolk, MA
  10. Stacey Oberzan, Manager — Olathe, KS

Top 10 Power Builders with the highest paid Power Bonuses for new activity on their first 3 levels


  1. Cathi Almquist, Platinum Director — Parker, CO
  2. Kim Kearns, Platinum Director — Naperville, IL
  3. Beverly Sage, Sr. Consultant — Miami Beach, FL
  4. Susan Shaheen, Gold Director — Greenville, SC
  5. Lisa Smith, Silver Director — Miami, FL
  6. Karen Fishman, Manager — Palmetto Bay, FL
  7. Jacqueline Agostinelli, Exec Director — W. Palm Beach, FL
  8. Louri Boilard, Manager — Manchester, NH
  9. Paula Yudelevit, Sr. Consultant — Mc Henry, MD
  10. Karen Crosby-DiCenzo, Exec Director — Andover, MA

Top 10 Consultants in Personal Group Bonus Volume — PGBV = downline volume from Consultants and their Clients, down to a Manager.


  1. Karen Fishman, Manager — Palmetto Bay, FL
  2. Susan Shaheen, Gold Director — Greenville, SC
  3. Louri Boilard, Manager — Manchester, NH
  4. Kim Kearns, Platinum Director — Naperville, IL
  5. Beverly Sage, Sr. Consultant — Miami Beach, FL
  6. Jamie Robb, Exec Director — Boise, ID
  7. Karen Crosby-DiCenzo, Exec Director — Andover, MA
  8. Candace Dye, Founder & Manager — Irvine, CA
  9. Catherine Babusiak, Manager — St. John, IN
  10. Linnea Wilson | Chico Aesthetics, Manager — Chico, CA

Great Start Consultant — Beverly Sage

JULY 2012

  Beverly Sage  |  Sr. Consultant from Miami Beach, FL

  • Joined:  April 2012
  • Downline Consultants:  6, two levels deep
  • New Consultants in the last 30 days:  5
  • Her team averaged $2,400 PGRV her first two months and will end June with over $5,400.

“I am a firm believer in Life’s Gifts. Nothing is by chance or coincidence, especially if our hearts and minds are open to see those Gift’s. One of Life’s most important gifts is family. My Apriori journey started with family … Karen Fishman. I had not seen Karen in several months. I heard she was using a new skin care product and her skin was luminous! (Coming from a mother-in-law, those are words of high praise indeed!) Karen and I spoke and the Gift of the Apriori journey began.

“My first statement to her was, ‘I will not sell this product, don’t even talk to me about it! I only want to use it!’ She said that was fine (smiling), and gave me a Turn Back Time Capsule and brochures. The next day, my second statement to her was, ‘I want to be a Consultant!’ That first night, after I cleansed my face and began reading the brochures, my mind went into warp speed, imagining the possibilities in my life with this amazing company.

“Twenty-nine years ago, I was lucky enough to start a modeling agency. As a professional model in the US and Europe, I had made many friends in the Fashion Industry. At that time, I was recently divorced, had two little boys and was about to turn THIRTY! It was a very frightening time for me, until a friend called, who happened to be the Fashion Director of Lord & Taylor. Lord & Taylor was opening for the first time in Florida, they hated the existing agencies in Florida and asked if I would open one! Another Gift! Lord & Taylor helped me start the agency, taught me their standard of professionalism and was my first client. Twenty-nine years later, I am still humbled by that fortuitous telephone call.

“As I read the Apriori Beauty brochures, saw the integrity of the business, the purity of the products and the ease of supply, I recalled the numerous times over the years that I had been approached by skin care and cosmetic companies to endorse their products. I always said no. The quality was never there, there was not one that even came close to the standards I expected if my agency’s reputation was to be involved.

“Apriori Beauty had the quality I was looking for on every level! I knew the product would be great for the models, even though many are still very young and have breathtaking skin, they are exposed to our South Florida sun! Need I say more? We are marketing Apriori Beauty to the models as protection from SUN DAMAGE, as well as aging.

“That first night, as I was forming the marketing strategy for the models, I remembered back to when I was turning Thirty and wondering what to do with the rest of my work life. I remembered the gift I was given from Lord & Taylor and like a ‘Lightening Bolt,’ I thought about all of the models that are about to make that same huge decision of what to do next. Introducing them to Apriori Beauty would at least give them an option for a future that is part of the Beauty Industry – a future where they could have control of their own destiny. There was no stopping my thoughts on this evening of Apriori Discovery!

“It took a few months for me to be comfortable and knowledgeable enough to introduce the products to a test group of models. The results have been beyond extraordinary! We are now planning our introduction party for models in July!

“Even though the agency was my number one business thought, as I read the brochure, my own skin was my first personal priority. As a woman of a certain age, I refuse to give in to the laws of gravity and history. I don’t want to grow old gracefully! I want to fight it every step of the way, as safely and non-invasively as possible. I have tried every product on the market, from the most expensive to the ones recommended by superstars. None worked!

“Another ‘Lightening Bolt’ … aren’t my friends all saying the same thing? I had recently reconnected with a group of my college classmates. We had our 40th reunion on a cruise to the Bahamas and mostly spoke about aging and staying young and never ever looking our age! We are vital, accomplished business women, mothers and grandmothers that never want to be considered old!

L-R: Paula Yudelevit and Beverly

I immediately called Paula Yudelevit, my cruise mate from the reunion, and told her about these amazing products. We had been discussing the possibilities of collaborating on a blog for women our age (I am not going to discuss the blog now, because it is really Paula’s idea). Apriori Beauty would be a natural fit for the blog. It took Paula less than one week to become my first Consultant. Two more classmates have become Consultants since May.

“Speaking of the gift of family, I have to include my thoughts, from that whirlwind of an evening, about my immediate family … my handsome baby brother, who loves the sun way too much … my sister who has a wide circle of friends and constantly states how much she HATE, HATE, HATES wrinkles … my 16 year-old daughter who now loves the Lifeoxylin® elixir and uses most of the products … my two sons who understand the need for skin care … and my life partner who uses all of the products and is constantly being told how great his skin looks. All of my family members are now using the products!

Jeff Waters

“My brother, Jeff Waters, became my second Consultant! He is an art director and is approaching the concept of network marketing with a fresh, even humorous approach. It seems we are turning our Apriori experience into a family business!

“With this small sampling of my life, I very much need to add that Apriori Beauty has enhanced my life. I have regained the joy of business accomplishment by attempting a new venture. I have connected and reconnected with a wonderful group of people and my beautiful skin has given me the joy of defying the odds!

“My advice to all of our new Consultants is to trust your instincts. Turn to your circle of friends and family to gain the needed confidence to then extend beyond them. Trust our products and keep your message simple and truthful. No need for a hard sell ever, the products sell themselves! And most of all, enjoy the whirlwind that we know as Apriori Beauty!

“Thank you Apriori Beauty … This is only the beginning!”

One of the many ads for Facebook created by Beverly’s talented brother, Jeff Waters!

Right Now Retailer — Natalie Walsh

JULY 2012

  Natalie Walsh  |  Founder & Sr. Consultant from Pleasanton, CA

  • Joined:  March 2009
  • Has 273 personal Clients
  • Monthly Top 10 in Retail Sales, 5 times
  • Weekly Top 5 Retailers, 3 times, including once as #1
  • Top 15 Retail Consultant so far in 2012

I believe things happen for a reason, and I believe in myself. I am passionate about Apriori Beauty and I love what I do.

I don’t know if I’d call what I do a ‘secret.’ I call it ‘commitment, consistency and follow-up.’ I USE our products. I LOVE our products and want to SHARE them with everyone I know.

“I am committed to making a difference in the lives of so many. When I meet potential Clients, I listen and learn about each individual and make suggestions that meet their specific needs. Building a relationship with my Client is a priority. I ask a few questions about their skin care regimen … what products they use and if they are happy. At the same time, I share my story about how I became a Founding Independent Consultant and my experience using and loving the Apriori Beauty products.

“I am consistent. I give my Clients 110% customer service. I call, email or text to check-in when I feel there may be a need to replenish or try something new. I also reward my Clients for their referrals. I appreciate their efforts and wanting to share our products with others.

“I always follow-up with my Clients. I send a personal Thank You card in the mail, thanking them for their purchase and supporting my business, along with my business card. I send personal emails about upcoming events, monthly specials and tips that relate to their individual needs once a month.

I started sharing my business with my family and friends. I’ve done pedicure parties, fundraisers and opportunity meetings to share what I love. I have participated in silent auctions for local schools and events in our community.

“I carry my silver Consultant Tote everywhere I go, which always seems to lead to good conversation and sharing stories. Everyone compliments my tote, so I usually share my story first, how I became a Founding Independent Consultant in February 2009 for this new company before the product launch. I was intrigued by these extraordinary women starting this business, helping women look and feel beautiful internally and externally with high-end, anti-aging skincare. I believed in the vision for this company and their Mission Statement. I knew it was the right time and place for me. I wanted to be apart of this once-in-a-lifetime, ground floor opportunity!

“I am always open to share my business. I usually start talking about our Celloxylin Face and Treatment products that work with Lifeoxylin. If they seem interested, then I offer them the Turn Back Time Capsule for $5 that is prepared with my business card, sample of our scrub and instruction sheet dressed beautifully with colored ribbon. I explain the easy steps to follow. Sometimes I sell a 30-day set on the spot, other times they order after they’ve tried the products.

“I also carry my Apriori Beauty notebook to write down my potential Client’s name and phone number, what concerns they have. I always let them know that I will follow-up with a phone call in 3 days to hear about their experience. I use this notebook as a daily reminder to build my business and follow-up with my Clients. I create a ‘TO DO’ list for the week. I spend at least two hours each day building my business. In addition, I take advantage of using my FREE replicating website and other social media to share Apriori Beauty products and testimonials.

“I believe things happen for a reason, and I believe in myself. I am passionate about Apriori Beauty and I love what I do. I want to thank Tricia Baumgardner, for believing in me and sharing this wonderful opportunity. You are my inspiration to move forward and build a successful business. It’s been an amazing, fun and rewarding journey thus far. I can’t wait to see what my future holds. Thank you for your continuous support!

“What is my favorite product? I love all of our products, but if I had to choose one, it would be our Day Defense with SPF. I love the way my skin feels when I apply it to my face. It’s the one product that I use the most. I usually reapply 2-3 times daily for extra protection. I love that our products are safe, all-natural and made with Organic ingredients. I’ve never been happier about my skincare regimen. I’m so happy to be apart of this company!”